BMW has been renowned for their outstanding performance and luxury vehicles. The car featured in this advertisement is the all- new BMW MM sedan, a performance modified sedan modeled after Bum’s regular 3 series. Two variations of the MM are offered, coupe or sedan. This advertisement focuses on the sedan, and the primary goal is to present Bum’s vision of what a sedan should be. Large, roomy, slow, dull, and family.
These are all words that come to mind when hearing the word “sedan”. In this advertisement BMW is trying to redefine our interpretation of what a sedan should be. By Just looking at the MM one can tell that there is something strange about this sedan. The large alloy wheels and dual exhaust scream performance coupe, rather than four-door sedan. I like the photo BMW chose for this ad also, it comes off subtle, almost like as if it has nothing to prove, in classic BMW fashion.